FanFueled is a collaborative marketing platform that allows for companies to enlist everyday consumers to advertise for their company, using incentives from clothing to tickets. I was one of FanFueled's lackeys two years ago in an attempt to win tickets to Camp Bisco X. Once a week I would log on and click some buttons that would in turn spam my facebook and twitter account with links to Camp Bisco's site. As well as individually inviting my friends to join the page. When people clicked the links I got additional points. I partook in this for 5 months leading up to the actual festival in July. By which point i had 1100 points, enough for a simple screen-printed sweatshirt or lesser prize. Now fast forward to present day, Camp Bisco is back on fanfueled for their upcoming summer festival. However the layout has changed and the point system is completely different. As someone who was an avid FanFueled participant I now look at the site and feel it is nearly impossible to win/earn any prize worthy of spamming my friends.
My question to you is do you think it is fair for a company to take use people for advertising purposes when there is a very small chance they end up with anything to show for it?
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