Blog X (type B)

This blog is in response to Janell Grassman's post about Dr. Pepper 10's marketing campaign which is geared exclusively towards men.

Janell posed the question "do you think that this is a brilliant idea or a massive mistake? Did they take things a little too far? Also, do you think that companies do the same thing but advertising towards women and alienating men? Can you think of any?",

I think that this marketing campaign borders brilliant and massive mistake. On the one hand, "Men" tend to not like low calorie or diet foods or drinks because they think they are less manly and even feminine, Dr Pepper realized this and decided to try and make their diet product more masculine, the best way for them to do this was to grossly over do it, to make the men feel like they have a drink .that's for them, not for their female counterparts.

But on the other hand, I think they took it a bit too far with the extent of their masculinity advertising. Claiming no woman allowed, though obviously not a real rule, can easily deter females from purchasing the product on the terms of the product being sexist.

Finally, I don't think any companies try to alienate men purposefully, but they do have products that they gear towards woman, but usually they are products made for women, not a product that can be used by either gender, with the exception being cleaning products, though they aren't made for women specifically, most advertisements feature a women using the product.

Do you think it's wrong that house hold cleaning supplies always feature a women in the advertisements?

Blog Nine (A)

This blog is about commercial jingles, I at this very moment, have the old gold fish jingle stuck in my head "The snack that smiles back, Goldfish!". There are certainly worse songs or jingles that could be stuck in my head, but I haven't actually heard this jingle in years, but I heard it hummed once today and now I can't get it out of my head. Is it because I love goldfish? Or because I am brainwashed to love goldfish? Or did whoever create the advertising tool of jingles, come up with the ultimate advertising tool?


PS sorry if you can't stop singing "the snack that smiles back, Goldfish!"
It's better than the Oscar Myer Weiner song..