Blog 18 (B) response to Colin Raaberg

This blog is in reference to Colin's blog about pizza huts new cheese bread crust pizza. Colin posed the question: How and to who should Pizza Hut market this new pizza to, and what techniques should they implement??


I think that the new style of pizza should be marketed to people that may be eating pizza hut more than once a week, mainly college kids, and people who don't know how to cook for themselves.


Any kind of to go/fast food restaurant needs to be trying to capture the market of people that don't cook for themselves and would be most likely to order from their establishment.


They could do more tv advertising, internet advertising, and offer coupons for the new pizza.

Blog 17 (A)

In this blog I'd like to talk about internet advertising. If you are like me, or most of the internet using world, you use a search engine such as google or bing to look up a question, idea, product, or any other number of things.

What you may not have noticed, was that after searching for something, all of a sudden certain sites, such as facebook, have a banner ad that is identical to what you were searching for or in the genre of it.

This happens because search engines keep track of what you search for and then sell that information to advertising companies as a way to tailor advertisements to products you may be interested in.

I personally hate this, because I don't want anything I typed in to Google to be saved, let alone used to advertise to me and people in my age range.

Do you think it's right for your search history to be used as a way for advertising?