In response to Heather's Blog about Sports Illustrated and Target Swimsuit Ads:
I have no problem with nontraditional gender specified advertisements in a magazine I read. I don't see why this would be a problem in the first place. It's not like I have to go through the 6 pages of swimsuits, I can just simply skip over the advertisement that matters nothing to me and continue on with my reading. If anything I could see this benefiting the company that is advertising. A guy could be reading his SI see the swimsuits, check them out, see one he thinks is "sexy" and in turn tell his girlfriend/wife or whatever about it, and she in turn looks, likes it, and goes to buy one.
What if the shoe were on the other foot? What if there was advertisements geared toward males in a copy of Cosmo? How would women feel about that?
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