Yesterday was one of the biggest marketing days of the year, Super Bowl Sunday. A day where companies spend around four-million dollars for a 30 second TV advertisement that in turn was viewed by an estimated audience of 55 million Americans. When you think about how many people are seeing the advertisement, and hopefully, in turn, go and by or use that product, four-million dollars doesn't seem like such a big deal from the business aspect of it. With ads ranging from cars, to movies, to products, it's easy to get lost in the humor of the tv-spot and forget that you are watching an advertisement that is trying bring business to their company. My biggest problem with Super Bowl Sunday advertisements is the majority of the time, they don't tell you about the product, they show you an attractive person or flashy object, and use them to convince you that their product/company is a good whole-hearted company that deserves your money, just as much as you deserve their product. I would be much more likely to purchase a product I saw in an advertisement if I knew about the product and maybe a little bit about the company, rather than Bar Refaeli kissing a teenager for a GoDaddy commercial. For those who don't know GoDaddy is a domain hosting site where you pay to have a website hosted there. See a connection between Bar and an Internet Hosting Site? Neither do I. I think it's silly to create an advertisement for that price, that doesn't give the viewer a real idea about the product being displayed.
Do you think it is worth it for a company such as GoDaddy to spend 4million dollars on a 30 second spot, where 20 seconds of it is the sound of kissing?
