In response to Ariana Barone's blog and question;
"Do you think social media is still worth it even though it does not reach everyone?"
I think that in today's day and age where technology reaches almost all aspects of our lives, advertising through social media is almost a necessity. It allows for a company to advertise its business, in most cases, for free. They can easily create a facebook page and a twitter account that they in turn manage and post as they feel necessary to allow people, who already like the store or they wouldn't be linked to their accounts, to know that there is a certain deal, bargain, sale, or new merchandise, available right that instant in their store.
By having a social media page, where customers "like" the page and subscribe to the updates, it allows the customer to feel a personable connection to the store, they feel as though they are getting sales updates before anyone else and will in turn, go to that store for the new deal that they just found out about. It makes the customer feel that much more special and that much more connected to the business.
The social media allows for the people who like the store to stay in formed, but it also allows for the fans to share their favorite business and the sales by "retweeting" or "sharing" a business post. This allows for a theoretical sharing to "everyone". One or two people share to their 500+ friends then one or two more share to their friends and it creates a large network of shared data, all through one simple post by a business.
I think social media is still worth it, and will be worth it as long as it remains prevalent in our society, and business still have the ability to control it themselves.
Do you think social media advertising will someday be more popular than television or print ads?
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