This blog is in reference to Colin's blog about pizza huts new cheese bread crust pizza. Colin posed the question: How and to who should Pizza Hut market this new pizza to, and what techniques should they implement??
I think that the new style of pizza should be marketed to people that may be eating pizza hut more than once a week, mainly college kids, and people who don't know how to cook for themselves.
Any kind of to go/fast food restaurant needs to be trying to capture the market of people that don't cook for themselves and would be most likely to order from their establishment.
They could do more tv advertising, internet advertising, and offer coupons for the new pizza.
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