Professor Johnson, posted a blog about facial recognition software, and asked what experience I have had with it, and how I think it can be used for marketing.
I can't knowingly say I have had experience with facial recognition software, but I think that for marketing, it would be a very slow process to gather all of the data that goes with the facial recognition. A store would have to put the face into the database, add how they paid and what they purchased, and then hope they come back so they can try and be slightly more tailored to that persons shopping habits.
I think facial recognition software should be kept to law enforcement, public access to this technology can result in a breach of privacy that could scare customers away from their stores. The technology scares people when law enforcement use it, but at least in that case, it is being used to generally protect the public.
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