In Response to Roland Rumrill blog post/question "Are the differences between a GMC and a Chevy truck enough to keep both
brands?"
Roland wrote about companies offering too many choices to consumers and tied it in with General Motors and their many different lines of cars.
When I think about car companies the first thing that comes into my mind are all of the Ads i see featuring new and different models of cars. But when all is said and done, as someone who is far from an expert of cars, I can't tell the difference between half of them, I recognize a difference in logo's and maybe some body work. But what is inside of the car means nothing to me, all I want is something to get me from point A to point B. I don't need 4 different type of honda Civic's or Toyota Corollas and Camrys that look almost identical. When I really think about it, I agree with what Roland said. The difference between the GM car lines with different logo's are not enough to keep both around. However I think that in our society, brand loyalty means a lot to a lot of people, especially when referring to car brands. There are people that like GMC over Chevy and would never even considering purchasing a Chevy truck, they ride GMC till they die, and they mean it.
Getting rid of one line of truck/car may help to reduce the amount of options in buying a new vehicle, but will it be worth it to lose a loyal customer who will always be willing to buy that specific model with that GMC logo on the front grill?
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