This is in response to Drew's blog about public service announcements.
In his blog Drew poses the question: "Do you think public service announcements are beneficial? Why or Why not?
"
I think that PSAs are beneficial as far as helping to get an important message out that people might not be aware of other wise. America is a country that love's television, what better way to get a message out than through that medium? I can't see a PSA, no matter what the topic, having a negative impact on the subject. At least one of the millions of people who may watch it, may realize that whatever it may be, as in Drew's blog about Global Warming, is a serious issue and that one commercial may change someone's views and make them be more proactive towards the issue.
That one person that it reached, is now one less person who is contributing to global warming, and one more person who can join the fight against global warming.
Thursday, April 11, 2013
Tuesday, April 9, 2013
Blog 19 (A)
This blog has a couple points I'd like to make, it is about the sport of Soccer (Futbol) and why it has never caught on to the extent that it has worldwide.
I believe that it is due to the fact that soccer plays to 45 minute running halves with no stoppage until half/end of the game. Its not the constant playing that turns people away from soccer, most people when they actually sit and watch a game or go to a game have a good time, I think the reason it is not popular is because due to the running time, there is less time for advertising.
In other countries, advertising is done on the players jerseys and around the perimeter of the pitch(field).
Do you think that soccer hasn't become popular in America because companies don't want to put money into a sport that doesn't really give them a large advertising advantage over competitors?
I believe that it is due to the fact that soccer plays to 45 minute running halves with no stoppage until half/end of the game. Its not the constant playing that turns people away from soccer, most people when they actually sit and watch a game or go to a game have a good time, I think the reason it is not popular is because due to the running time, there is less time for advertising.
In other countries, advertising is done on the players jerseys and around the perimeter of the pitch(field).
Do you think that soccer hasn't become popular in America because companies don't want to put money into a sport that doesn't really give them a large advertising advantage over competitors?
Thursday, April 4, 2013
Blog 18 (B) response to Colin Raaberg
This blog is in reference to Colin's blog about pizza huts new cheese bread crust pizza. Colin posed the question: How and to who should Pizza Hut market this new pizza to, and what techniques should they implement??
I think that the new style of pizza should be marketed to people that may be eating pizza hut more than once a week, mainly college kids, and people who don't know how to cook for themselves.
Any kind of to go/fast food restaurant needs to be trying to capture the market of people that don't cook for themselves and would be most likely to order from their establishment.
They could do more tv advertising, internet advertising, and offer coupons for the new pizza.
I think that the new style of pizza should be marketed to people that may be eating pizza hut more than once a week, mainly college kids, and people who don't know how to cook for themselves.
Any kind of to go/fast food restaurant needs to be trying to capture the market of people that don't cook for themselves and would be most likely to order from their establishment.
They could do more tv advertising, internet advertising, and offer coupons for the new pizza.
Tuesday, April 2, 2013
Blog 17 (A)
In this blog I'd like to talk about internet advertising. If you are like me, or most of the internet using world, you use a search engine such as google or bing to look up a question, idea, product, or any other number of things.
What you may not have noticed, was that after searching for something, all of a sudden certain sites, such as facebook, have a banner ad that is identical to what you were searching for or in the genre of it.
This happens because search engines keep track of what you search for and then sell that information to advertising companies as a way to tailor advertisements to products you may be interested in.
I personally hate this, because I don't want anything I typed in to Google to be saved, let alone used to advertise to me and people in my age range.
Do you think it's right for your search history to be used as a way for advertising?
What you may not have noticed, was that after searching for something, all of a sudden certain sites, such as facebook, have a banner ad that is identical to what you were searching for or in the genre of it.
This happens because search engines keep track of what you search for and then sell that information to advertising companies as a way to tailor advertisements to products you may be interested in.
I personally hate this, because I don't want anything I typed in to Google to be saved, let alone used to advertise to me and people in my age range.
Do you think it's right for your search history to be used as a way for advertising?
Thursday, March 28, 2013
blog 16 (B) response to Jocelyn Frederick
This post is in response to Jocelyn's blog about having a camera robot in classrooms for a boy whose allergies prevent him from going to school.
I think that the boy having any kind of social interactions with other children will benefit him over being home schooled alone. Even if the only way he can do it is through a camera.
I also think that if the robot company can advertise this in an appropriate way it can help children who may be stuck at home, experience (the best they can) the social aspect of school while learning with other children who are in a school room, from home.
I think that the boy having any kind of social interactions with other children will benefit him over being home schooled alone. Even if the only way he can do it is through a camera.
I also think that if the robot company can advertise this in an appropriate way it can help children who may be stuck at home, experience (the best they can) the social aspect of school while learning with other children who are in a school room, from home.
Tuesday, March 26, 2013
blog 15 (A)
This blog is about cigarettes in tv shows/movies.
I recently watched the Netflix Original Series House of Cards (great stuff by the way, check it out). And while watching the show, I couldn't help but realize the characters are constantly smoking cigarettes.
What I want to know is why that is? Smoking is no longer seen as an iconic thing to be done, and certainly could be avoided on tv shows. Is it because half of the cast is addicted to tobacco in real life? Or are tobacco companies having lobbyist pay actors/writers/Netflix production money or bonuses to have the characters smoking.
The world is well aware of the dangers of smoking, and yet this show is constantly showing it, one may even say glorifying smoking.
Who is behind the cigarettes? actor/actress Addiction? Money?
I recently watched the Netflix Original Series House of Cards (great stuff by the way, check it out). And while watching the show, I couldn't help but realize the characters are constantly smoking cigarettes.
What I want to know is why that is? Smoking is no longer seen as an iconic thing to be done, and certainly could be avoided on tv shows. Is it because half of the cast is addicted to tobacco in real life? Or are tobacco companies having lobbyist pay actors/writers/Netflix production money or bonuses to have the characters smoking.
The world is well aware of the dangers of smoking, and yet this show is constantly showing it, one may even say glorifying smoking.
Who is behind the cigarettes? actor/actress Addiction? Money?
Thursday, March 21, 2013
Blog (my lucky number) 14 (B) -response to Professor Johnson
Professor Johnson, posted a blog about facial recognition software, and asked what experience I have had with it, and how I think it can be used for marketing.
I can't knowingly say I have had experience with facial recognition software, but I think that for marketing, it would be a very slow process to gather all of the data that goes with the facial recognition. A store would have to put the face into the database, add how they paid and what they purchased, and then hope they come back so they can try and be slightly more tailored to that persons shopping habits.
I think facial recognition software should be kept to law enforcement, public access to this technology can result in a breach of privacy that could scare customers away from their stores. The technology scares people when law enforcement use it, but at least in that case, it is being used to generally protect the public.
I can't knowingly say I have had experience with facial recognition software, but I think that for marketing, it would be a very slow process to gather all of the data that goes with the facial recognition. A store would have to put the face into the database, add how they paid and what they purchased, and then hope they come back so they can try and be slightly more tailored to that persons shopping habits.
I think facial recognition software should be kept to law enforcement, public access to this technology can result in a breach of privacy that could scare customers away from their stores. The technology scares people when law enforcement use it, but at least in that case, it is being used to generally protect the public.
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