This blog is in reference to Colin's blog about pizza huts new cheese bread crust pizza. Colin posed the question: How and to who should Pizza Hut market this new pizza to, and what techniques should they implement??
I think that the new style of pizza should be marketed to people that may be eating pizza hut more than once a week, mainly college kids, and people who don't know how to cook for themselves.
Any kind of to go/fast food restaurant needs to be trying to capture the market of people that don't cook for themselves and would be most likely to order from their establishment.
They could do more tv advertising, internet advertising, and offer coupons for the new pizza.
Thursday, April 4, 2013
Tuesday, April 2, 2013
Blog 17 (A)
In this blog I'd like to talk about internet advertising. If you are like me, or most of the internet using world, you use a search engine such as google or bing to look up a question, idea, product, or any other number of things.
What you may not have noticed, was that after searching for something, all of a sudden certain sites, such as facebook, have a banner ad that is identical to what you were searching for or in the genre of it.
This happens because search engines keep track of what you search for and then sell that information to advertising companies as a way to tailor advertisements to products you may be interested in.
I personally hate this, because I don't want anything I typed in to Google to be saved, let alone used to advertise to me and people in my age range.
Do you think it's right for your search history to be used as a way for advertising?
What you may not have noticed, was that after searching for something, all of a sudden certain sites, such as facebook, have a banner ad that is identical to what you were searching for or in the genre of it.
This happens because search engines keep track of what you search for and then sell that information to advertising companies as a way to tailor advertisements to products you may be interested in.
I personally hate this, because I don't want anything I typed in to Google to be saved, let alone used to advertise to me and people in my age range.
Do you think it's right for your search history to be used as a way for advertising?
Thursday, March 28, 2013
blog 16 (B) response to Jocelyn Frederick
This post is in response to Jocelyn's blog about having a camera robot in classrooms for a boy whose allergies prevent him from going to school.
I think that the boy having any kind of social interactions with other children will benefit him over being home schooled alone. Even if the only way he can do it is through a camera.
I also think that if the robot company can advertise this in an appropriate way it can help children who may be stuck at home, experience (the best they can) the social aspect of school while learning with other children who are in a school room, from home.
I think that the boy having any kind of social interactions with other children will benefit him over being home schooled alone. Even if the only way he can do it is through a camera.
I also think that if the robot company can advertise this in an appropriate way it can help children who may be stuck at home, experience (the best they can) the social aspect of school while learning with other children who are in a school room, from home.
Tuesday, March 26, 2013
blog 15 (A)
This blog is about cigarettes in tv shows/movies.
I recently watched the Netflix Original Series House of Cards (great stuff by the way, check it out). And while watching the show, I couldn't help but realize the characters are constantly smoking cigarettes.
What I want to know is why that is? Smoking is no longer seen as an iconic thing to be done, and certainly could be avoided on tv shows. Is it because half of the cast is addicted to tobacco in real life? Or are tobacco companies having lobbyist pay actors/writers/Netflix production money or bonuses to have the characters smoking.
The world is well aware of the dangers of smoking, and yet this show is constantly showing it, one may even say glorifying smoking.
Who is behind the cigarettes? actor/actress Addiction? Money?
I recently watched the Netflix Original Series House of Cards (great stuff by the way, check it out). And while watching the show, I couldn't help but realize the characters are constantly smoking cigarettes.
What I want to know is why that is? Smoking is no longer seen as an iconic thing to be done, and certainly could be avoided on tv shows. Is it because half of the cast is addicted to tobacco in real life? Or are tobacco companies having lobbyist pay actors/writers/Netflix production money or bonuses to have the characters smoking.
The world is well aware of the dangers of smoking, and yet this show is constantly showing it, one may even say glorifying smoking.
Who is behind the cigarettes? actor/actress Addiction? Money?
Thursday, March 21, 2013
Blog (my lucky number) 14 (B) -response to Professor Johnson
Professor Johnson, posted a blog about facial recognition software, and asked what experience I have had with it, and how I think it can be used for marketing.
I can't knowingly say I have had experience with facial recognition software, but I think that for marketing, it would be a very slow process to gather all of the data that goes with the facial recognition. A store would have to put the face into the database, add how they paid and what they purchased, and then hope they come back so they can try and be slightly more tailored to that persons shopping habits.
I think facial recognition software should be kept to law enforcement, public access to this technology can result in a breach of privacy that could scare customers away from their stores. The technology scares people when law enforcement use it, but at least in that case, it is being used to generally protect the public.
I can't knowingly say I have had experience with facial recognition software, but I think that for marketing, it would be a very slow process to gather all of the data that goes with the facial recognition. A store would have to put the face into the database, add how they paid and what they purchased, and then hope they come back so they can try and be slightly more tailored to that persons shopping habits.
I think facial recognition software should be kept to law enforcement, public access to this technology can result in a breach of privacy that could scare customers away from their stores. The technology scares people when law enforcement use it, but at least in that case, it is being used to generally protect the public.
Tuesday, March 19, 2013
blog 13 (A)
Know what really grinds my gears? YouTube commercials, easily one of the worst innovations of the internet. Nothing worse than wanting to play a song, or just a quick 10 second funny clip, and having to sit through a 30 second commercial. I don't really have a point to this blog, except that youtube commercials bother me, and I say that as someone who has a YouTube channel that features ads as a way to make money for myself (im up to somewhere around .27 cents, ballin' I know)
Do you hate YouTube commercials?
Do you hate YouTube commercials?
Sunday, March 17, 2013
blog 12 (B) response to Kristen Shea
Kristen asked about whether street vendors in the Bahamas who would bargain for prices were doing a good or bad thing by having fluctuating prices, based on the buyer.
I think that in a free market where there are no chains just personally owned stores, huts, and businesses, the owner/shop keeper bargaining prices might not be the best way to make a profit, since each item could sell for a different price. But it is what they need to do to sell anything, since as Kristen said, you can easily walk away and find the same product at a cart two feet away. The vendors need to do what they can to make the sale, it shouldn't be a problem for them as long as they know their business and know the lowest they can possibly go without losing money.
That is the key for those types of businesses to succeed, if you are making bargains, you need to just be sure you are making profit otherwise the business will surely fail.
I think that in a free market where there are no chains just personally owned stores, huts, and businesses, the owner/shop keeper bargaining prices might not be the best way to make a profit, since each item could sell for a different price. But it is what they need to do to sell anything, since as Kristen said, you can easily walk away and find the same product at a cart two feet away. The vendors need to do what they can to make the sale, it shouldn't be a problem for them as long as they know their business and know the lowest they can possibly go without losing money.
That is the key for those types of businesses to succeed, if you are making bargains, you need to just be sure you are making profit otherwise the business will surely fail.
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