Know what really grinds my gears? YouTube commercials, easily one of the worst innovations of the internet. Nothing worse than wanting to play a song, or just a quick 10 second funny clip, and having to sit through a 30 second commercial. I don't really have a point to this blog, except that youtube commercials bother me, and I say that as someone who has a YouTube channel that features ads as a way to make money for myself (im up to somewhere around .27 cents, ballin' I know)
Do you hate YouTube commercials?
Tuesday, March 19, 2013
Sunday, March 17, 2013
blog 12 (B) response to Kristen Shea
Kristen asked about whether street vendors in the Bahamas who would bargain for prices were doing a good or bad thing by having fluctuating prices, based on the buyer.
I think that in a free market where there are no chains just personally owned stores, huts, and businesses, the owner/shop keeper bargaining prices might not be the best way to make a profit, since each item could sell for a different price. But it is what they need to do to sell anything, since as Kristen said, you can easily walk away and find the same product at a cart two feet away. The vendors need to do what they can to make the sale, it shouldn't be a problem for them as long as they know their business and know the lowest they can possibly go without losing money.
That is the key for those types of businesses to succeed, if you are making bargains, you need to just be sure you are making profit otherwise the business will surely fail.
I think that in a free market where there are no chains just personally owned stores, huts, and businesses, the owner/shop keeper bargaining prices might not be the best way to make a profit, since each item could sell for a different price. But it is what they need to do to sell anything, since as Kristen said, you can easily walk away and find the same product at a cart two feet away. The vendors need to do what they can to make the sale, it shouldn't be a problem for them as long as they know their business and know the lowest they can possibly go without losing money.
That is the key for those types of businesses to succeed, if you are making bargains, you need to just be sure you are making profit otherwise the business will surely fail.
Tuesday, March 12, 2013
Blog 11 (a)
As St Patricks day is approaching, one can't help but notice the increase in advertisements for "Irish" alcoholic beverages such as Guinness Stout and Jameson Irish Whiskey. In the US St Patricks Day is a day to imbibe alcohol and party with friends, maybe go out and see the local parade.
In Ireland the holiday is not all about drinking, it is about remembering their nation's history.
My question is, why did it become such a party holiday in America, is it because of the marketing efforts of alcoholic beverage companies? Whether it be Anheuser-Busch, Jameson Whiskey, or the worlds largest brewery, Guinness, who is responsible for turning a day of remembrance into a day of partying?
In Ireland the holiday is not all about drinking, it is about remembering their nation's history.
My question is, why did it become such a party holiday in America, is it because of the marketing efforts of alcoholic beverage companies? Whether it be Anheuser-Busch, Jameson Whiskey, or the worlds largest brewery, Guinness, who is responsible for turning a day of remembrance into a day of partying?
Tuesday, February 26, 2013
Blog X (type B)
This blog is in response to Janell Grassman's post about Dr. Pepper 10's marketing campaign which is geared exclusively towards men.
Janell posed the question "do you think that this is a brilliant idea or a massive mistake? Did they take things a little too far? Also, do you think that companies do the same thing but advertising towards women and alienating men? Can you think of any?",
I think that this marketing campaign borders brilliant and massive mistake. On the one hand, "Men" tend to not like low calorie or diet foods or drinks because they think they are less manly and even feminine, Dr Pepper realized this and decided to try and make their diet product more masculine, the best way for them to do this was to grossly over do it, to make the men feel like they have a drink .that's for them, not for their female counterparts.
But on the other hand, I think they took it a bit too far with the extent of their masculinity advertising. Claiming no woman allowed, though obviously not a real rule, can easily deter females from purchasing the product on the terms of the product being sexist.
Finally, I don't think any companies try to alienate men purposefully, but they do have products that they gear towards woman, but usually they are products made for women, not a product that can be used by either gender, with the exception being cleaning products, though they aren't made for women specifically, most advertisements feature a women using the product.
Do you think it's wrong that house hold cleaning supplies always feature a women in the advertisements?
Janell posed the question "do you think that this is a brilliant idea or a massive mistake? Did they take things a little too far? Also, do you think that companies do the same thing but advertising towards women and alienating men? Can you think of any?",
I think that this marketing campaign borders brilliant and massive mistake. On the one hand, "Men" tend to not like low calorie or diet foods or drinks because they think they are less manly and even feminine, Dr Pepper realized this and decided to try and make their diet product more masculine, the best way for them to do this was to grossly over do it, to make the men feel like they have a drink .that's for them, not for their female counterparts.
But on the other hand, I think they took it a bit too far with the extent of their masculinity advertising. Claiming no woman allowed, though obviously not a real rule, can easily deter females from purchasing the product on the terms of the product being sexist.
Finally, I don't think any companies try to alienate men purposefully, but they do have products that they gear towards woman, but usually they are products made for women, not a product that can be used by either gender, with the exception being cleaning products, though they aren't made for women specifically, most advertisements feature a women using the product.
Do you think it's wrong that house hold cleaning supplies always feature a women in the advertisements?
Blog Nine (A)
This blog is about commercial jingles, I at this very moment, have the old gold fish jingle stuck in my head "The snack that smiles back, Goldfish!". There are certainly worse songs or jingles that could be stuck in my head, but I haven't actually heard this jingle in years, but I heard it hummed once today and now I can't get it out of my head. Is it because I love goldfish? Or because I am brainwashed to love goldfish? Or did whoever create the advertising tool of jingles, come up with the ultimate advertising tool?
PS sorry if you can't stop singing "the snack that smiles back, Goldfish!"
It's better than the Oscar Myer Weiner song..
PS sorry if you can't stop singing "the snack that smiles back, Goldfish!"
It's better than the Oscar Myer Weiner song..
Friday, February 22, 2013
The Ocho (B)
In response to Heather's Blog about Sports Illustrated and Target Swimsuit Ads:
I have no problem with nontraditional gender specified advertisements in a magazine I read. I don't see why this would be a problem in the first place. It's not like I have to go through the 6 pages of swimsuits, I can just simply skip over the advertisement that matters nothing to me and continue on with my reading. If anything I could see this benefiting the company that is advertising. A guy could be reading his SI see the swimsuits, check them out, see one he thinks is "sexy" and in turn tell his girlfriend/wife or whatever about it, and she in turn looks, likes it, and goes to buy one.
What if the shoe were on the other foot? What if there was advertisements geared toward males in a copy of Cosmo? How would women feel about that?
I have no problem with nontraditional gender specified advertisements in a magazine I read. I don't see why this would be a problem in the first place. It's not like I have to go through the 6 pages of swimsuits, I can just simply skip over the advertisement that matters nothing to me and continue on with my reading. If anything I could see this benefiting the company that is advertising. A guy could be reading his SI see the swimsuits, check them out, see one he thinks is "sexy" and in turn tell his girlfriend/wife or whatever about it, and she in turn looks, likes it, and goes to buy one.
What if the shoe were on the other foot? What if there was advertisements geared toward males in a copy of Cosmo? How would women feel about that?
Wednesday, February 20, 2013
Blog lucky number 7 (A)
FanFueled is a collaborative marketing platform that allows for companies to enlist everyday consumers to advertise for their company, using incentives from clothing to tickets. I was one of FanFueled's lackeys two years ago in an attempt to win tickets to Camp Bisco X. Once a week I would log on and click some buttons that would in turn spam my facebook and twitter account with links to Camp Bisco's site. As well as individually inviting my friends to join the page. When people clicked the links I got additional points. I partook in this for 5 months leading up to the actual festival in July. By which point i had 1100 points, enough for a simple screen-printed sweatshirt or lesser prize. Now fast forward to present day, Camp Bisco is back on fanfueled for their upcoming summer festival. However the layout has changed and the point system is completely different. As someone who was an avid FanFueled participant I now look at the site and feel it is nearly impossible to win/earn any prize worthy of spamming my friends.
My question to you is do you think it is fair for a company to take use people for advertising purposes when there is a very small chance they end up with anything to show for it?
My question to you is do you think it is fair for a company to take use people for advertising purposes when there is a very small chance they end up with anything to show for it?
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